|
Author: Goldenceo Article source: http://www.articlealley.com/. Used with author's permission.
If you have been doing internet business for sometime now,i guess you would know by now that ppc advertising is one of the most effective and affordable form of advertising.In this article, I will show you how to maximize any ppc program you are using.
1.Have an amazing keyword list-You should be able to get a deep keyword list since people working for you would search using different keywords.
First, you need your core list of targeted keywords, if you sell phone accessories, definitely people will search using different keywords.To expand your keyword lists,use the free overture search suggestion tool located at www.resultsgenerator.com/overture to get more keywords.
2.Modify your keywords-This means you should use words and phrases to make your keywords unique.Use words like cheap,discount,authentic,special. You can now have cheap accessories, cheap batteries etc.
3.Create an irresistible ad copy-You should seriously work on creating an advert that will entice visitors to your site.This message must be effective,concise and descriptive. The most important aspect of your adcopy is your headline.Work on it using every proven technique you know.If your headline is dead, your adcopy is rubbish.
4.Limit your ad distribution to interested prospects-this aspect is often neglected.Most people use a very general term which brings about a high click through rate and also consumes a huge amount of money.
To target your audience more closely, use google's built in tools.
a.Phrase match-To activate, simply enclose your search terms in quotation marks.For example, "credit cards" Now only those terms that include both credit and cards will be shown your ad.
b.Exact match-This displays your ad only when the exact phrase is entered.You can activate it by placing parentheses around your search term.E.g {credit cards}
c.Negative Keywords-This disallows your ad from displaying alongside with search results of any keywords you choose.If you are selling a product, you may want to use FREE as a negative keyword which prevent your ad from displaying where the word free is part of the search engine.
To enable negative keywords, place a minus sign in front of your search engine term eg To exclude 'free credit cards' your keywords list should include
-free
-softwares
I wish you the best
===================================
Oluwatoyin publishes Smart PPC Tricks.
You must be old if you still pay for
your Google ppc ads. Discover exactly how
to get all your Google ads free here
http://igetfreeppc.blogspot.com
====================================
Powered by CommonSense CMS script - http://www.sensesites.com/
|
Print this page